Social commerce — viral products
6% referral + 2% transaction + $0.30 + 20% affiliate — TikTok's fee stack is sneaky.
Edit supplier costs, freight, and duty. Cheapest landed cost is highlighted green.
| Metric | |||
|---|---|---|---|
| Unit Cost | $ | $ | $ |
| Freight (total) | $ | $ | $ |
| Duty | % | % | % |
| Landed Cost/Unit | $10.00 | $9.90★ Cheapest | $10.40 |
6% referral + 2% transaction + $0.30 payment processing. No monthly fee. Creator affiliate adds 20% on attributed sales. Total fee stack can hit 28% — model it before pricing.
TikTok Shop affiliates earn 5-20% commission. You set the rate. 20% attracts top creators. Samples are required — budget 100 units for creator gifting. Only pay commission on sales the affiliate drives.
LIVE shopping drives 70% of TikTok Shop GMV. You need 1,000 followers to go LIVE. Products appear in-stream with one-tap checkout. Plan 2-3 LIVE sessions per week for momentum.
First 3 seconds determine if video goes viral. Show the problem, the product solving it, and the result. Use trending sounds (check every 48hrs). 3 hashtags max — 1 broad, 1 niche, 1 product-specific.
$57 one-time · Lifetime access
One-time purchase · TikTok Shop platform