Your own store, your own brand
$39/mo + 2.9% + $0.30 + Apps + Shipping burn — Shopify isn't free.
Edit supplier costs, freight, and duty. Cheapest landed cost is highlighted green.
| Metric | |||
|---|---|---|---|
| Unit Cost | $ | $ | $ |
| Freight (total) | $ | $ | $ |
| Duty | % | % | % |
| Landed Cost/Unit | $8.67 | $8.40★ Cheapest | $9.23 |
The $39 plan gets you a store. But reviews app ($15), upsell ($10), email ($20), page speed ($9), and tracking ($15) add up fast. Real Shopify cost is $80-120/mo before a single sale. Budget for it.
You pay outbound shipping to the customer ($5-8/unit) and it is not in Shopify's fee. If your product is heavy or ships internationally, shipping can exceed your product cost. Always model it.
Shopify Payments and Stripe hold funds 2-5 days, longer for new accounts. A sudden sales spike can trigger a reserve or hold. Plan cash flow so a 7-day freeze does not kill your ad spend.
Average cart abandonment is 70%. A recovery flow (1-2 emails + SMS) recovers 10-15% of that. At 100 visitors/day and 2% conversion, recovering 10% of abandons adds real revenue for free.
$57 one-time · Lifetime access
One-time purchase · Shopify platform