Search & shopping ads
$0 listing + 2.9% + $0.30 + 20% ACOS — Google's ad-driven fee stack.
Edit supplier costs, freight, and duty. Cheapest landed cost is highlighted green.
| Metric | |||
|---|---|---|---|
| Unit Cost | $ | $ | $ |
| Freight (total) | $ | $ | $ |
| Duty | % | % | % |
| Landed Cost/Unit | $14.00 | $14.40 | $13.90★ Cheapest |
Google offers free Shopping listings — no cost per click. But they appear below ads and have lower visibility. Use free listings as a baseline, then layer PMAX on top for traffic. Free + paid = maximum reach.
Your product feed is your listing. Title (150 char), description, GTIN, MPN, brand, condition, availability. A missing GTIN suppresses your listing. Use a feed manager app if you have 50+ SKUs.
Performance Max uses AI to place ads across Google surfaces. $500 is the minimum test budget — anything less and the algorithm has no data. Run for 14 days, then evaluate ROAS. Kill campaigns below 100% ROAS, scale winners.
Search ads target keywords, Shopping ads target product images. Run both. Search captures high-intent buyers, Shopping captures visual browsers. 20% ACOS is your target — above that, you are losing money on every sale.
$57 one-time · Lifetime access
One-time purchase · Google Shopping platform