Auctions & buy-it-now — 132M buyers
Store $22/mo + 13.25% final value + $0.30 + 8% promoted avg = 21.25% blended — eBay's fee stack.
Edit supplier costs, freight, and duty. Cheapest landed cost is highlighted green.
| Metric | |||
|---|---|---|---|
| Unit Cost | $ | $ | $ |
| Freight (total) | $ | $ | $ |
| Duty | % | % | % |
| Landed Cost/Unit | $8.67 | $8.40★ Cheapest | $9.23 |
eBay charges 13.25% on the total sale amount (including shipping) for most categories. That is higher than Amazon 15% on product only — because eBay fees include shipping cost. A $30 item with $6 shipping pays fees on $36, not $30.
Without promoted listings, your items barely show. 8% is the average ad rate needed to compete. You only pay when the item sells via the ad. Budget it into your break-even from day one — organic reach on eBay is near zero for new sellers.
No store: 13.25% + 250 free listings. Basic store $22/mo: 13.25% but lower final value on some tiers + 250 free listings + marketing tools. Break even at ~$170/mo in sales. Below that, skip the store. Above it, the store pays for itself.
High-value categories (sneakers, watches, handbags) go through eBay Authenticity Guarantee. Adds 5-7 days to delivery and a hold on funds until verified. Returns are buyer-favored. If you sell luxury, model the delay and return rate into your cash flow.
$57 one-time · Lifetime access
One-time purchase · eBay platform